When Bad Punctuation, Spelling and Grammar Happen to Good People I’m delighted for these students but to paraphrase the words of Inigo Montoya, “I do not think this headline means what they think it means.”For heaven’s sake, where was the copy editor? Managing editor? Reporter? Anyone? What ever happened to reading your work before hitting “send” or going to print? …
Public relations writing is different from the practice of PR
I Don’t DO Public Relations, I Write for Public Relations Well, not to look gift horses in the mouth, because I am truly appreciative . . . but so many people recommend me to colleagues in response to the inquiry, “Can you recommend someone who does PR?” And then I have to have the conversation with the inquirer about how …
Advertising vs. PR – or is it Advertising and PR?
Many people confuse these two disciplines, which are used to promote a brand or company and position it in the best light possible. When they work together, they can create marketing magic for your business. In short, advertising sells and public relations tells. Here’s the lowdown on advertising and PR from a copywriter’s standpoint. Advertising or PR Advertising is paid …
The Art of the Quality Referral
I am fortunate that in my work as a copywriter and marketing communications practitioner, I get to collaborate with and provide outsourced writing services to many people. They are agency owners who run advertising, marketing, and public relations firms; branding experts; marketing strategists and implementers of marketing campaigns; art directors and graphic designers; videographers and photographers. With all those connections, …