I Don’t DO Public Relations, I Write for Public Relations Well, not to look gift horses in the mouth, because I am truly appreciative . . . but so many people recommend me to colleagues in response to the inquiry, “Can you recommend someone who does PR?” And then I have to have the conversation with the inquirer about how …
Advertising vs. PR – or is it Advertising and PR?
Many people confuse these two disciplines, which are used to promote a brand or company and position it in the best light possible. When they work together, they can create marketing magic for your business. In short, advertising sells and public relations tells. Here’s the lowdown on advertising and PR from a copywriter’s standpoint. Advertising or PR Advertising is paid …
The Art of the Quality Referral
I am fortunate that in my work as a copywriter and marketing communications practitioner, I get to collaborate with and provide outsourced writing services to many people. They are agency owners who run advertising, marketing, and public relations firms; branding experts; marketing strategists and implementers of marketing campaigns; art directors and graphic designers; videographers and photographers. With all those connections, …
Making Your Press Releases and Marketing Images Camera (and Publication) Ready
Are you images ready for their closeup? Chances are—not so much. One of my recent LinkedIn posts generated some conversation and commentary about this topic. I went on a short rant about the quality of photos I’d been getting from clients that were meant to accompany their news releases, social media posts and marketing newsletters. Not so fast! As I …