I Don’t DO Public Relations, I Write for Public Relations Well, not to look gift horses in the mouth, because I am truly appreciative . . . but so many people recommend me to colleagues in response to the inquiry, “Can you recommend someone who does PR?” And then I have to have the conversation with the inquirer about how …
Making Your Press Releases and Marketing Images Camera (and Publication) Ready
Are you images ready for their closeup? Chances are—not so much. One of my recent LinkedIn posts generated some conversation and commentary about this topic. I went on a short rant about the quality of photos I’d been getting from clients that were meant to accompany their news releases, social media posts and marketing newsletters. Not so fast! As I …
What to Do When that Reporter Calls
Communication is written, spoken and in many cases, unspoken (body language). There are ample opportunities to communicate well or poorly, to cast yourself and your business in a positive light or leave the other person wondering “what the hell?” The one person you don’t want scratching a head and wondering what’s just happened is a member of the press. Although …