Hashtags. They’re everywhere, like rabbits that reproduced with abandon and hopped from Twitter (where they originated in 2007) to LinkedIn, Facebook, Pinterest, YouTube and Instagram (forgive me if I overlooked a hashtag-laden social network). Hashtags help group topics and trends for social media users and make content searchable. Marketers can use them to create brand awareness and connect with their …
How Social are Your Social Media Posts? (Posting in the Age of COVID-19 and Beyond)
It seems that every person involved in advertising and marketing is reminding businesses that during an extensive shutdown due to the COVID-19 pandemic, this is not the time to shut down their marketing activities. I totally agree. When this is all over, the companies that will remain top of mind among their target audiences will be those who stayed the …
Virus-Driven Networking in the Social Media Age (Or is that Business Networking in the Virus Age?)
With so many events canceled and physical distancing going from strong recommendation to survival requirement, business networking is changing in real time. Gone for the foreseeable future are in-person business networking events, whether they be casual business card exchanges or networking luncheons or dinners with presenters or panelists. So, what are we to do for the time being, given the …
The Age of Incivility: the Loss of Civil Communication on Social Media
The hashtag #civility has been popping up on Facebook and I’m sure, on other social media platforms, and for good reason. The divisive political climate (and equally divisive rhetoric), coupled with the incessant social media chatter around us, has given rise to increasingly gross, distasteful, and hateful attacks across the digital space. Why all the hate? Can’t we all just …