Hashtags. They’re everywhere, like rabbits that reproduced with abandon and hopped from Twitter (where they originated in 2007) to LinkedIn, Facebook, Pinterest, YouTube and Instagram (forgive me if I overlooked a hashtag-laden social network). Hashtags help group topics and trends for social media users and make content searchable. Marketers can use them to create brand awareness and connect with their …
How Social are Your Social Media Posts? (Posting in the Age of COVID-19 and Beyond)
It seems that every person involved in advertising and marketing is reminding businesses that during an extensive shutdown due to the COVID-19 pandemic, this is not the time to shut down their marketing activities. I totally agree. When this is all over, the companies that will remain top of mind among their target audiences will be those who stayed the …